way know -- what did barack obama win 53% of the country? so 47% of the country is racist. we know that. these companies need to market to these people. how are they supposed to market products if they can't market to 47% of the country? >> what an interesting and unusual analysis from tom shillou. last time he will be on the show. lori, you claim to be an expertise in something, not quite sure. >> an expert in being annoyed by you. a glutton for punishment. >> there you go. from a business perspective -- try to focus. >> can't resist you. jay i know. how c you? should coca-cola have avoided even the slightest possibility of offending muslims by not having anything in there? >> i don't think that was the original intent. there is so much pressure to come up with something cool and savy and new for the super bowl. my goodness they are paying i'm sure out the wazoo for this. >> hey, language. this is a kid's show. >> i was trying to keep it family friendly about -- with the wazoo term. >> oh! >> year after year these companies have to come up with the clever ads. you were men